A product configurator is software that lets customers and sales teams build a custom product by choosing valid options step by step. Built-in rules guarantee every combination is real and manufacturable — so what gets configured can always be built.
Rules turn thousands of options into one valid product
The user picks dimensions, materials, features, and accessories through a guided interface.
Constraints and dependencies automatically enable, disable, or adjust options so only valid combinations remain.
The configurator generates pricing, specs, a bill of materials, and 3D or CAD visuals for the finished product.
Most industrial configurators blend several of these
Logic-driven option selection that enforces engineering constraints and compatibility. For manufacturing →
Image-based configuration that updates a picture as choices are made. Visual configurator →
Real-time interactive 3D models customers can rotate and explore. 3D configurator →
Configuration combined with automated pricing and quoting. CPQ software →
A configurator builds a valid product from options; CPQ adds pricing and quote generation on top. The configurator is one component of a full CPQ system. Full comparison →
Manufacturers of machinery, industrial equipment, and customizable products, plus B2B and e-commerce sellers offering made-to-order goods.
See how Ignitionary configures complex industrial products in real time