CPQ vs Product Configurator

A product configurator builds a valid product from options. CPQ adds automated pricing and quoting on top. Every CPQ system includes a configurator — but a standalone configurator is not full CPQ. Here's how to tell which one you need.

Side-by-Side Comparison

What each tool covers

Capability Product Configurator CPQ
Rules-based option selection
Valid / manufacturable output
Visuals (2D / 3D)
Dynamic pricing engineLimited
Discounts & approval workflows
Automated quotes & proposals
CRM / ERP quote syncPartial

Which One Do You Need?

Choose a configurator if…

  • You mainly need customers to build a valid product
  • Pricing is simple or handled elsewhere
  • You want visual self-service on a website
  • Quotes are produced by another system

Choose CPQ if…

  • Pricing involves discounts, tiers, or margins
  • You need approval workflows for large deals
  • Reps must generate professional quotes fast
  • Quotes should sync to your CRM and ERP

Most industrial manufacturers need both — which is why Ignitionary delivers a configurator and CPQ in one platform.

Not Sure Which Fits?

We'll map your quoting process and recommend the right approach